HIS OWN PRIVATE BUFFALO! Howard Kurtz knows how to fluff Tim Russerts well-coiffed trophy wife: // link // print // previous // next //
TUESDAY, DECEMBER 4, 2007
GRUESOME KORNBLUT: Which Democrat would be most likely to win the White House? Which of the hopefuls would make the best president? For ourselves, we simply dont know; we have reservations about all the contenders. But we do know pure propaganda when we see it. Weve seen it on Hardball for more than a month—and we see it from gruesome Anne Kornblut today. Today, as yesterday, Kornblut offers pure propaganda about what vile Clinton has done. This is just consummate nonsense:
Wow! Thats amazingly harsh language, all right! But theres another term for this sort of work. You know that term: pure propaganda.
In todays Times, even Patrick Healy plays it fair, noting the merely obvious. Mr. Obama went personal first, he notes, saying that Mrs. Clinton was not being truthful about her plans as president and calling her disingenuous. But Kornblut cant bring herself to do such a thing. She presents a ludicrous claim about the campaigns harshest language—supported by stunningly mild examples. Yesterday, she pimped propaganda too, gaping at the way Clinton was raising direct questions about [Obamas] character, challenging his integrity. But even as she marveled at Clintons conduct, Kornblut forgot to explain what questions Clinton had raised. How had she questioned Obamas reputation for honesty? Kornblut forgot to tell.
But Kornblut has always been one step beyond. In June 1999, RNC chairman Jim Nicholson distributed a baldly dishonest press release about Candidate Gores deeply troubling background. Nicholsons goal? He hoped that the nations reporters would say that Gore had grown up in a fancy hotel; he dreamed that one or two might even say that Gore had grown up at the Ritz Carlton. Very few of the nations reporters were willing to misstate the facts that baldly. But Kornblut, in the Boston Globe, was one of that pitiful handful.
Fool or tool? No way to tell—then. This week, bad faith is apparent.
Her work today is pure propaganda, the kind spewed on Hardball for the past month. These people think they get to help pick your nominee. Do you like the way their helpful conduct worked out in Campaign 2000?
VISIT OUR INCOMPARABLE ARCHIVES: At the New York Times, James Dao played this same stupid game against Gore. To learn about Gores cascade of attacks against poor noble Bush, see THE DAILY HOWLER, 6/30/06.
Kornblut agreed to put on the Ritz; see THE DAILY HOWLER, 8/8/02. Nicholson dreamed that someone would say it. Kornblut complied. Tool or fool?
OVERVIEW: Today, we start a four-part report about Howard Kurtzs unfortunate Reality Show. In particular, we review the way Brian Williams is profiled in the new book. Some reports will be fairly long. Part 2 appears Thursday or Friday.
Consider the way Kurtz begins Reality Show, his cosmically fawning new book about the last great television news war. Kurtz starts with [t]he courting of Brian Williams—a courtship which occurs in the spring of 2002, shortly before NBC News announced that Williams would succeed Tom Brokaw as the nets nightly anchor.
Uh-oh! In the spring of 2002, CBS News was offering Williams the keys to the kingdom, Kurtz says. Les Moonves, CBS president, was telling Williams that he could have Dan Rathers job as CBS evening anchor! As Reality Show begins, Kurtz describes the scene at which this offer was made—and he begins the scripted presentation of Williams which will prevail all through his book. Kurtz knows how Williams likes to be spun. To our ear, his own courting of Brian Williams begins in his books second paragraph:
In Kurtzs second paragraph, were told that Williams is a former volunteer fireman. As is clear from endless profiles of Williams, thats the way Williams prefers to be fluffed when hes being displayed to the public. In Reality Show, Kurtz wastes no time displaying his willingness to serve.
Indeed, Kurtz confects Williams in this manner all through this embarrassing book. For the record, Williams is just one of eight or nine anchors profiled by Kurtz in Reality Show; the bulk of the book is about other people. But Williams is first among equals here, and Kurtz is endlessly framing Williams in the way he clearly prefers. Indeed, were told that Williams is a former volunteer fireman on page 1—and on page 31, and on page 265. Were told that hes a NASCAR fanatic on pages 38-39—and on page 134, and on page 265. On page 38, were told he shops at Target; on page 265, were told he shops at Price Club. And were endlessly told about the way poor Williams knocked around in local news before he finally got his big break. (Reportedly, NBC was paying Williams $2 million per year when he was just 34.) More globally, were endlessly told, in various ways, that Williams is just an average Joe, like me and thee—just a suburban dad. On page 38, we get the full treatment. In the following passage, Kurtz describes Williams in late 2004, just as hes about to take over as full-time NBC anchor:
But then, no one knows everyday life quite like Williams! In this passage, were told that Williams brought a very different background and sensibility to the job of NBC anchor. (Very different from what? We arent told.) But Williams doesnt just love NASCAR; why, he even lives in the farmhouse where his wife grew up! More, though, on that farmhouse tomorrow. It may end up seeming somewhat different from what its placement in this passage might seem to suggest.
But lets gets back to that opening scene, on page one of Reality Show, where Williams, the former volunteer fireman, is gulping hard (back in 2002) as he listen[s] to an offer that once would have seemed unimaginable. Already having fluffed Williams one way, Kurtz starts to fluff him another:
In the weird manner of press-on-press pander, Kurtz starts acting out a minor man-crush in this, his books third paragraph. The handsome anchor was perfectly coiffed and impeccably dressed when he went to that meeting, Kurtz says. Theres no way Kurtz could know this, of course—except the former fireman is always that way, were quickly assured. And well say this much: Williams is always that way in this comical book; when Kurtz returns to the modest fellow on page 34, he once again describes his perfectly coiffed brown hair—along with his chiseled features, winsome smile, Brooks Brothers suits. And by the way: As befits his modest background, it seems that Williams always has to be lured to meetings like the one at which CBS did its courting. Once again, lets return to page one. Thinking back, Kurtz explains how Williams came to work for NBC in the first place:
Way back in 1993, Williams had been lured to NBC, by Brokaw himself. And now, nine years later, because hed begun to feel like a poodle, Williams is just ambitious enough to agree to this secret meeting with his competitors, to consider the tantalizing possibility of defection. For whatever reason, its a frequent part of the Williams myth, and a constant part of the Kurtz book: People have always had to lure the unassuming fellow into celebrity and massive wealth; Williams never seems to play an active role in his own advancement. Indeed: Two pages later, Kurtz panders harder as he carefully shapes the way this CBS meeting turned out. As we resume the story, Williams has been offered the CBS job—and Brokaw has (somehow) caught wind of it. Get ready to see some real pandering:
Williams is so noble here, so deeply old-school! In fact, hes very much like his admirable dad, a man who was driven by loyalty! You may note, of course, that Kurtz never quite happens to say how Brokaw caught wind of the CBS offer; this keeps us from wondering about Williams real motives when we reach the end of this well-crafted tale. Isnt it weird? According to Kurtz, Williams felt dirty for attending the CBS meeting. But as a result of that secret meeting, Williams soon let himself prosper:
Weird! If Williams felt dirty about his lack of loyalty, youd almost think hed have told NBC to leave things just as they were before. In fact, Williams gained from that flirtation with CBS—from the meeting that made him feel dirty. Somehow, Brokaw found out about it. And somehow, Williams bosses came to think that Williams ascent had to be speeded up. All this happened despite the fact that Williams was just like his loyal old dad. All this happened despite the fact that the meeting had made him feel dirty.
Yes, this story is already hazy—hazy in a way which lets Kurtz tell this story the way Brian likes it. But uh-oh! What actually happened in the spring of 2002, as NBC News moved to name Williams anchor? A bit later (on page 36), were given a set of additional facts. As it turns out, Williams also met with ABC during this period—and Kurtz reports that ABC offered him Ted Koppels job at Nightline! This seems to have happened after the chat with Brokaw which made Williams feel so dirty, although Kurtz accidentally keeps that obscure. Of course, if you understand the science of press-on-press fluffing, youll understand why Kurtz didnt mention this second meeting back on page 3, where it was obviously relevant:
You see, all through this embarrassing book, Kurtz agrees to present Brian Williams as a modest man of the people, a man just like his store manager dad—a man who would never seek advantage, a man who would never try to squeeze extra millions, or a speedier upgrade, out of the people who had already made him famous and amazingly wealthy. Theres nothing wrong with doing such things, of course—people do such things all the time—but all through Reality Show (all through his press profiles), Williams finds himself being lured into meetings which advance his own interest. (Or tumbling into jobs he hasnt sought.) His loyalty is so powerful that he feels dirty when these things happen—but they seem to happen rather frequently. But wait a minute! If Williams felt dirty about meeting CBS, why did he meet ABC after that? And why did Kurtz wait thirty pages to tell us about it? Presumably, Kurtz realized that news of this second meeting would kill his aw-shucks opening tale—and so he delayed our knowledge of it. But so it goes when our biggest media reporters agree to play stooge-to-the-stars.
In fact, its fairly obvious what happened to Williams in the spring of 2002. According to other reporting, Brokaw was now extending his tenure past the point when hed once said he would likely retire; Williams, beginning to feel like a poodle, decided to meet with the competition. And by some miracle, NBC learned that hed gotten that offer from CBS, and they decided to make it official—hed become Brokaws successor in 2004. (According to Kurtz, Brokaw wanted to anchor one more election.) Theres nothing wrong with any of that, unless you want the world to think that youre just an unassuming suburban dad who shops at Target and has a rabbit—a person who still lives in the house his wife grew up in! Fairly clearly, thats what Williams likes people to think—and Kurtz is endlessly prepared to help the story along. For example, note the way he describes Williams satisfaction with his new NBC contract. Good God! There are no words:
There are no words. Even as he reports that Williams is being paid at least $3 million a year, Kurtz seems to know that he must relate this event to the concerns about job security once felt by Williams middle-class dad. But then, this book breaks its back, again and again, to portray this man as an average Joe. Almost nothing happens here without being shaped to this narrative.
For the record, that account of Williams salary doesnt entirely jibe with a later part of this book. On page 167, Williams is shown in 2006, grumbling about the way his salary is being reported in the press. Everyone kept reporting that he was making $4 million a year, Kurtz writes. In fact, Williams was earning considerably more. But however much Williams might be earning, Kurtz always knows how to portray him. Poor Williams! Heres one of many silly passages in which we learn about his everydayness. Again, the year is 2006. Williams is musing about the new anchors with whom he will have to compete:
Hiss! Hiss-spit! Hiss-spit! Mee-ow! Williams thinks Couric is living a wealthy lifestyle—unlike his own modest ways! But you just have to laugh when youre told, by Kurtz, that Williams, then earning a reported $10 million per year, wasnt jealous of Courics huge salary. But then, on every page of Reality Show, Williams is too big a man for that sort of thing. Indeed, to help us see how Williams does live, Kurtz keeps showing us unscripted moments. Unscripted moments like this one:
Good man! But then, Kurtz is constantly throwing Williams grunt work in his readers faces. Poor Williams! On page 33, he is up to his ass in water on a 1993 assignment when NBC calls to lure him away from his spot at WCBS. (As is so typical, Williams can barely bother speaking to the executive who is about to make him wealthy.) Later, we catch him in another unscripted moment just after a trip to Iraq:
Poor guy! But then, in Reality Show, Williams life is never glamorous. Thanks to Kurtz, we are constantly catching the big lug in everyday moments. When President Clinton calls, for example:
Poor guy! But then, all through this book, Williams is shown draining pasta, cleaning sump pumps and doing bleach loads. Or hes out of breath from dragg[ing] the suitcases up the stairs (page 208), something he has just accomplished when he gets the telephone call which tells him that Peter Jennings has died. (Even respect for Jennings death doesnt stop the confecting of Brian.) On the job, if he isnt up to his ass in water, hes utterly exhausted every night, unable even to pick up toiletries at CVS due to his work load. Indeed: Every night, hes lugging home stacks of printouts...that most network anchors would have left for their staff (page 300). And omigod! In yet another unscripted moment, Kurtz is somehow able to catch Williams working so hard that lunch was often a slice of takeout pizza at his desk (page 124). Why was Kurtz able to get these scoops? On that same page, we find out why. Its because Williams was not going to pretend to be someone he wasnt. He was a mild-mannered suburban dad who never touched a drop of alcohol.
Does Williams refuse to pretend? Or do Williams and his willing profiler concoct that pretense all through this book? To us, Reality Shows profiles of Williams read like pure, unrelenting PR, right from the opening scene in which he feels dirty about what hes done—then proceeds to do it again (thirty pages later), gaining big bucks in the process. To our ear, this PR often verges on the comical, as in this second passage where were told that Williams, earning $10 million a year, isnt jealous about Courics salary:
Hiss! Hiss-spit! Hiss-spit! Meee-ow! At any rate, you just have to laugh, if a bit mordantly, as Kurtz presents this latest insult to your intelligence. Williams had married a modest woman, were told. For that reason, by hook or by crook, hed get by on his ten million dollars.
Remember, the bulk of this book is not about Williams; Reality Show profiles eight or nine anchors. But to our ear, Kurtz plays the fool for Williams all through this embarrassing book. To state the obvious, theres nothing wrong with being what Williams is—an absurdly fortunate, semi-talented fellow from an apparently admirable family who is being paid $10 million a year because he looks good on TV, fits a few other molds, and has a good sense of humor. (I think you're very attractive in a Republican sort of way, Cher once told him, on the Tonight show.) And, perhaps, a guy who may have gotten some early help from highly connected in-laws. (You know? The ones who apparently owned that farmhouse? Not that Kurtz ever describes them—or mentions that contact Williams gained from them.) But there almost surely is something wrong when people like Williams play the public for fools, and enlist fluffers to help them. In fact, that farmhouse and the rest of these well-scripted tales strike us as part of Williams own private Buffalo, a charade the handsome anchor employs to make himself a man of the people, much as Russert flies to Nantucket to write books about the deep snows which blow into his life from Lake Erie. Not to be indelicate here, but all though this unfortunate book, Kurtz seems to fluff Russerts trophy wife—prepares him for viewing by the rube public, dresses him and his rabbit and his bleach loads pretty much as Williams has always (almost always) wanted such things to be seen. (Almost always, we have to say. There is that one early profile.)
None of this would matter too much if Williams did unobjectionable work. But when we see a $10 million man taking cheap shots at major Dems, we wonder if the public shouldnt perhaps be told the truth about his real manner of living. (Not that theres anything wrong with it!) For ourselves, we recall the days when this well coiffed man seemed to openly lie about Candidate Gore—about those polls; about those op-eds—when he had his endless nervous breakdown about Gores vile polo shirts. (Did this make his owners proud—the ones who barely appear in Kurtzs book?) We recall the way he handled this years first Democratic debate (a debate for which he wins praise from Kurtz). And we recall the way he worked with Russert in Octobers mugging of Candidate Clinton—a two-hour gang-bang unlike any other debate in American history. (Not that Dems knew enough to complain.) Like that famous Warren Zevon character, Brian Williams hair is perfect—but his work has been a good deal less so. Because we recall his bald misconduct, we wonder if the rabbit and the rest of the blue-collar shtick isnt all part of an ongoing fraud—doesnt add up to his own private Buffalo. And we wonder what became of the old Howard Kurtz when we see him confecting this way.
THURSDAY OR FRIDAY—PART 2: Brians seen rivers! (The lean years.)