THEY TRY HARDER! The GOP has messaged our keisters off. Does our wondrous side really care? // link // print // previous // next //
FRIDAY, SEPTEMBER 4, 2009
Were all Bartiromo now: Good God. Could Maria Bartiromoa financial expert!possibly be that dumb?
In her exchange with Rep. Anthony Weiner on Tuesday, CNBCs famous money expert didnt seem to know that Medicare is a program for people who are 65 and older. We knowthat level of ignorance doesnt seem possible. And yet, watching the tape (just click here), we can see no sign that Bartiromo was speaking ironically when she made her comments to Weiner. And of course, by the rules of High Pundit Courtesy, no one questioned Bartiromo about these exceptionally strange remarks. Carlos Watson and Ezra Klein just acted like nothing had happened.
Could she really be that dumb? Go ahead. Watch the tape. You decide.
Of course, something else Bartiromo said was dumb, and no liberal site has made comment. But then, this type of analysis gets offered quite constantlywithout rebuttal from liberals. When Ed Schultz was met with a similar presentation, he said hed have to fly to Canada to figure out what was up. We keep getting our brains beat out because were just not prepared.
At the start of her exchange with Weiner, Bartiromo makes a claim about health care in Britain (the UK). She is clearly arguing against the wisdom of public plans:
You have to look at where there are public plans, Bartiromo dumbly expounds, just before asking Weiner (who is 45 years old) why he isnt on Medicare if Medicare is so good.
Put aside that remarkable question. Consider the logic of what she says about the UKs public plan.
Does Bartiromo know what shes talking about when it comes to Erbitux? We certainly wouldnt assume that. Does the UK refuse to pay for the drug? We have no idea. In 2006, USA Today did a report about the drugs high cost. Quoting: Although Erbitux, for example, costs almost $10,000 a month, studies have not shown that it helps colorectal cancer patients live longer. Just click here.
Does the UK refuse to pay for the drug? We have no idea. But if it does refuse, this says nothing about public plans per se; it may say something about public plans which are funded at a certain level. At what level is the UKs health service funded? Here are the relevant figures:
Does the UK refuse to pay for that drug? We have no idea. But the UK spends about forty percent as much as the US does, per person. If they funded their plan at our level of spending, they could surely supply Erbitux, and send the patient to the Club Med to enjoy the sixteen-week treatment. As Bartiromo dumbly sounds off, she acts as if any public plan would balk at providing expensive treatments. She doesnt seem to see that this would depend on the level of the plans funding.
(One also wonders, of course, if US health insurance typically pays for that treatment.)
We see conservatives make claims like that all the time. We have never seen a liberal raise the level-of-funding issue. We could cut our level of spending way downand still be outspending nations which are alleged to have problems with waiting lists, or with lack of treatment.
But then, our side has done amazingly little work with the various implications of this countrys mammoth level of spending. We get our brains beat out as a result. Were all Bartiromo now.
About those waiting lists and denials of service: In his recent piece in the Washington Post, T. R. Reid said the following about those famed waiting lists (see THE DAILY HOWLER, 8/24/09):
Say what? According to Reid, the UK outperforms the United States on measures such as waiting times for appointments and for elective surgeries.
Could that be true? We have no idea. Conservatives constantly talk about waiting lists. We liberals say well fly to Canada to find out what is what.
One side has messaging; one side has clowns. Health reform dies in the process.
BE SURE TO READ EACH INSTALLMENT: Why are Democrats so bad at messaging? We think thats a very good question:
Now, for our thrilling conclusion:
PART 4THEY TRY HARDER: What should Democrats say to the people? Democratsand liberalsrarely ask. And our insouciance shows.
Up in Boston, one of Rick Perlsteins readers cited this problem in a recent on-line discussion. Why are the Democrats so bad at messaging? So bad at pushing back?
Thats what the Boston reader asked. And there was more in that same discussion. In Derry, New Hampshire, another reader had noticed what happens when a political movement is so bad at such basic skills:
When a movement is bad at messaging, it can even get defeated by ridiculous and blatant falsehoods. In the case of health care, our side was defeated that way in 1994. Fifteen years later, here we are, getting beaten that same way again!
We love to call the other side dumb. But its simply amazing to see how bad we are at this game.
What should Democrats say to the people? Its high time that we liberals asked.
For ourselves, well offer two suggestions, one of which weve pimped for years. (You have to tell voters when theyre being misled.) Before we do so, lets note how weak we liberals tend to be when we try to discuss these questions.
The other side has been quite active in its messaging, at least since the time of Nixon. If youve watched conservative cable this week, youve seen the fruits of this labor. Shrieking claims about big government greet all proposals from Obama. Familiar burlesques of the sneering liberal are easily put into play.
(Often, we liberals swing into action, pleased to reinforce those burlesques.)
Our side has been much less active in our messaging, even when events have favored our side. As Triumphant Reaganism has dismantled various regulatory systems, we have been treated to a series of incidents in which Big Interests have looted the public. For that reason, this should be a Golden Age for liberal messaging.
But lets be honestit hasnt been. Conservative leaners declaim with great ease about the vile actions of Big Government. On what messaging does our side draw when we attempt to respond?
To be honest, there really is none. Their side has messagingour side really doesnt. The Democratic Partyand the career liberal worldhave dozed through several decades.
One reason for that slumber seems obvious. The Democratic Party is now beholden to the same corporate interests that fund the GOP. Why have no Democrats screamed and yelledand done the intellectual workabout those groaning health care figures, in which your country spends more than twice as much, per person, as is apparently necessary? Why has no liberal journal plowed these remarkable fields?
We dont know. But one possible answer seems to be obvious. All the extra health spending that gets looted goes into the pocket of the Big Interests which fund your partythe party which isnt good at messaging. For all his virtues, did the late Ted Kennedy ever say that? Sorry, but we dont think he did.
If we might apply the old Upton Sinclair template:
Of course, many career liberal intellectual leaders are in the money game too. Endlessly, weve noted the way the silent children at our liberal journals end up taking jobs at the Washington Post. People standing in line for such tenure arent likely to create robust messagingor to push back too hard.
Big money players are commonly found at the top of the Democratic and career liberal worlds. On a personal basis, they gain under Republican tax policies. They have shown little interest, in recent decades, in pushing backor in robust messaging.
Sad, aint it? For the past three decades, the Democratic party has basically been number 2. And the other side has tried harder.
For whatever reason, even our very brightest liberals seem to flail when it comes to messaging. On Tuesday, we noted the oddness of Paul Kurgmans recent column on the enduring appeal of Reaganismand Krugman has been our brightest, most valuable player at the upper end of the press corps. But then, wherever our analysts look, they see a comprehension deficit among smart liberals when it comes to messaging. Two more examples:
First, just read through this lengthy piece from last Sundays Post Outlook section. The piece got massive front-page placement. In it, two progressives urge us to fight for Obamas health plan. Ardor is everywhere in their piecebut in our view, they offer little sense of what liberals, progressives and Democrats should say in support of Obamas plan. At no point do they seem to realize that were playing at a large disadvantage.
They urge us to mobilizeand then say what? In this passage, fairly late in their piece, Dreier and Ganz start to urge us on:
The authors urge us to take back the momentum by grass-roots mobilization. They correctly say that the other side has already seized the momentum, telling a national story in the process. (By law, Dreier and Ganz are required to describe this other side in derogatory termseven as they acknowledge that these people have outworked and outperformed us.) Of course, we all know what national story the other side has been telling. They have told their most famous old story: Big government never did anything right.
But people! As we prepare to mobilize and take back the momentum, what comparable story should we be telling? Lets face itour side doesnt really have one! What comparable story should we be telling? As they continue, Dreier and Ganz take a very long time to say:
Jimminy Kripemas! Will they ever explain what we ought to be saying? We are urged to challenge the right wings framing of the issue. (Big government never did anything right!) But how are we supposed to do that? What exactly is our framing? In that passage, we are given a laundry list (universal coverage, no denial of coverage) with which to counter a piece of Big Messaging. We are told to counter the other sides framing with a lista list of things we are for.
In that passage, were asked to reach out to our friends. But: Reach out and tell them what? As they continue, the authors start to say. Wed describe this as rather thin gruel:
Focusing on the insurance companies is better than nothing; its better than just reciting that list. But uh-oh! Have you noticed something from recent polling? Most people say theyre happy with their health insurance! In part, thats because liberals and Democrats have done a very poor job down through the years explaining what those companies, and other such Big Interests, do. But its hard to articulate Americans' frustrations with the current health insurance system if such frustration doesnt really exist. It isnt the fault of Dreier and Ganz. But in this passage, were being told to fight an elephant with a pop-gun.
The other side has demonized Big Government endlessly. In all honesty, our side has developed no equal-but-opposite narrative. For decades, we have been so bad at messaging that we have no Big Message now.
Lets be clear: This isnt meant as a criticism of Dreier and Ganz, or of Krugman, our long-time most valuable player. But good God, we do a miserable job when we talk about Big Central Messaging! Last Friday, we criticized Perlsteins answers to the very good questions he got from those readers in Boston and Derry (see THE DAILY HOWLER, 8/28/09). Lets consider another answer he gave in that on-line discussiona statement Gene Lyons correctly affirmed in yesterdays column at Salon (click here). What Rick says here is perfectly accurate. But wheres the rest of us?
That answer is perfectly accurate. In it, Rick makes a perfectly valid suggestionalthough we ourselves would avoid the term lizard brains in this context. (Basic GOP messaging: Liberal elites think theyre better than you are.) But please note:
Rick would like Obama to make emotional appeals, the way past Democrats did. But what should he say in those appeals? What exactly could he say which would appeal to those lizard brains? Rick doesnt script Obamas appeals. He tells us to go read a book.
Frankly, its too late for Obama to make such appeals in any serious manner. Narratives develop over stretches of time; you cant ask Obama to show up in the year 2009 and magically make up for decades of Democratic and liberal lethargy. The other side has been aggressively building its messagingits frameworksover the past forty-five years. People have heard these claims again and again, and many more times after that:
You cant expect Obama to compensate for the lack of a strong, well-established counter-narrative. But if we ever do build such a narrative, it would probably turn on these points:
First, it would turn on some well-crafted statement of an obvious fact: Big Moneyed Interests will try to loot you. Theyll do it every timetill theyre stopped.
Second, it might turn on a second obvious fact: Big Moneyed Interests will send tribunes out to deceive you. They will lie in your facestill theyre stopped.
If Democrats and liberals hadnt dozed all these years, we might have familiar, well-crafted versions of these obvious truths at our disposal. Voters might have heard those well-crafted statements many, many times. Of course, its hard to imagine Big Democrats saying such thingsand the children at our liberal journals would pretty much rather jump off a bridge, and then fly.
But if such messaging pre-existed, Obama could talk about the conduct of the insurance companiesand the things he said would fit into a larger framework, a framework voters pre-understood. But on your side, that larger framework simply doesnt exist. Your side has slumbered, burbled and dozed. We are simply too lazy and indifferentand too boughtto spend time on such messaging.
Why are Democrats so bad at messaging? Because we dont care and dont try! And oh yes, one other thing: We have contempt for much of the publicfor the people at whom such messaging aims, the people who get to vote.
Franklin Roosevelt and Harry Truman didnt call the public crazy. They didnt refer to their lizard brains when they could instead refer to their hearts and their soulsand to their ideals. (Emotional speech connects with ideals.) Quite famously, Roosevelt spoke to masses of people with great respect, through their radios. He remains famous for the fact that he spoke to the average man.
Today, our liberal leaders often prefer to sneer and display their contempt for such people. (They arent as smart and as moral as we are!) Why are we so bad at messaging? In part, because, as a point of pride, we refuse to speak to the unwashed masses to whom such messages would appeal.
We liberals! We must be the dumbest people on earth. Despite this fairly obvious fact, we take pride in calling the other side dumb. But in the past four decades, the other side has messaged our keisters off. As a result, they can offer ridiculous, blatant falsehoodsand using such falsehoods, they win.
Their side has messagingour side really doesnt. Lets be honest about what that lack of messaging means:
Message: We dont really care! For most of this era, weve been number two. But they have been trying much harder.