EASIEST JOB IN THE WORLD! Its easy to be a conservative pundit. The messaging is right at hand: // link // print // previous // next //
WEDNESDAY, SEPTEMBER 2, 2009
Steadfast refusal to state the truth: In fairness, David Leonhardt has done some very good work on the health care debate. He has even described the vastness of our health care spending, as compared to that of comparable nations (see THE DAILY HOWLER, 7/23/09).
Grading on the merits, wed give David a good solid B for his work to date in class. Grading on the pundit curve, hed have to get an A-plus.
But this morning, Leonhardts column in the New York Times displays an impulse persistently found among liberals and among mainstream journalists. Well describe it as the steadfast refusal to enunciate the problem at hand.
Leonhardts piece is well worth reading. Well recommend all 1250 words. But despite the columns ample length, Leonhardt never gets around to stating the actual size of our problem.
At one point, Leonhardt summarizes the state of play in American health carethe situation which will continue if no reform bill gets passed. Everything he says is true. But wed have to say that, like so many before him, he fails to state the problem:
All true. In fairness, Leonhardt does manage to say that medical costs take a big whack out of workers' paychecks, and that Medicare's budget is growing too fast. But Jesus Christ! Is there a Newsroom Law? Like so many others before him, Leonhardt fails to note this:
If youre sane, you may see that those data constitute American health cares elephant in the room. In fact, those data are more like a herd of wooly mammothsancient beasts which recently thawed as global warming advanced.
Leonhardt fails to mention that herd in that passage, even as he gives the impression that hes summarizing our plight. In fact, at no point in this mornings column is the herd of mammoths described. This giant problemso vast and so stunninggoes unmentioned. Again.
Why does that matter? Duh! Heres why:
Persuading Americans that health care needs reforming was always going to be hard. Of course, that task becomes especially hard when you keep refusing to tell those Americans about the size of their problem! In this paragraph, Leonhardt mentions the fact that health care costs may someday produce a crushing tax burden; he once again notes that the cost of health care comes out of peoples paychecks. But once again, he completely fails to note the mammoth size of the herd in the room. He fails to say how much extra money currently comes from those paychecks.
Any sane person who stares at those data will perhaps draw an obvious inference: Americans are somehow getting looted in their health care spending. But with stunning regularity, American citizens simply arent told about that remarkable situation. Politicians of both parties dont tell us; journalists ignore the mammoths too. After that, we wring out hands! How hard it is, we sadly say, to get the public to understand the need for basic change!
If Americans understood the size of their looting, it would presumably be much easier to persuade them that they need change. But big interests dont want Americans to see or think about those dataand politcians of both major parties agree not to go there. Republicans never mention those data. Democrats sometimes do so, but only in passing.
With apologies: When did the late Senator Kennedy ever tell us average folk about those dataabout what they so plainly suggest? For a week, pundits all told us how much he loved us. But when did he tell us the truth?
Might we state what is merely obvious? The entire political world is in thrall to the interests who execute that looting. Question: Why do journalists steadfastly refuse to state the problem too?
PART 2EASIEST JOB IN THE WORLD: Being a conservative pundit is the easiest job in America.
In large part, thats because of the conservative movements very clear messagingmessaging the movement has been actively pushing for at least forty-five years.
We intelligent liberals may be surprised when this messaging drives our debates (see THE DAILY HOWLER, 9/1/09). But thats a measure of our political dumbness. Despite our endless claims to brilliance, the other sides leadership has been much smarterand much more industriousover the past many years.
Why are Democrats (and liberals) so bad at messaging? So bad at pushing back? Rick Perlsteins reader asked the right questions (same link). But before we start to answer those questions, lets consider the potent messaging which comes from the other side.
Its simple-mindedbut it works. On our side, we stand in line to help. For decades, almost all conservative spin has derived from two simple messages. When you get to work with such clear messaging, being a conservative pundit is the easiest job in the world:
Almost all Republican spin derives from those two messages. The conservative movements has been actively pushing those messages at least since the time of Nixon. No matter what happens in the real world, the conservative pundit simply dreams up a response which derives from one of those notions.
It doesnt matter how dumb the response might be. The response will sound familiarwill seem to make senseif it conforms to those well-worn frameworks. You can dream up any damn thing. To many people, it will seem to make sense.
For that reason, being a conservative pundit is the easiest job in the world. If you doubt that, just watch Sean Hannity. Theres nothing so dumb that this talker wont say it. But it almost always derives from those basic messagesfrom the world view defined by those points. For that reason, it seems to make sense.
What are the liberal worlds basic messages? Tomorrow, well make a valiant attempt to figure that out. For now, lets return to that conservative messaging.
Its easy to be a conservative punditto keep driving those messages. Indeed, as long as liberals exist in the world, the second message listed above will just keep selling itself. Sadly but reliably, this is one way the world works:
Each morning, we liberals get into line on the sidewalk outside RNC headquarters. We take a number, awaiting our chance to drive that second conservative message. When our number is finally called, we bellow and wail about our own greatnessand about the stupidity, craziness, bigotry and evil of the average (white) tea-bagger. As the tea-baggers watch us act out, they see this message confirmed.
The RNC neednt lift a finger. In our pseudo-liberal stupidity, we sell this message for them.
But then, their first message is fairly easy too. Most messaging is easy to sellin a world where the other side is too lazy and dumb to bother pushing back.
Big government never did anything right? The message is simple-minded; in the literal sense, its just false. But the message is also built around a wide range of basic human experienceand long American tradition. From the time we threw the tea in the harbor, American values have included a disregard for distant central authority. We didnt much like them revenuers either! If we may adapt an old line from Paula Poundstone: Did we [liberals] learn nothing from The Dukes of Hazzard?
Intelligent liberals may be astonished when this messaging keeps on keepin onwhen voters respond in large numbers to fevered claims about a government takeover of health care. But then, pounding away at big government is as American as white lightnin. And since government often does work badlysince government officials often are inept, just like everyone elsemany citizens will have had some experience which seems to confirm this Big Message.
Big government never did anything well? As a statement, thats basically false. But as a piece of messaging, thats quite potent, whether we eggheads understand that or not. With great regularity, voters have heard variations on this message for the past fifty yearsvariations which often fold in the second claim, the one about liberal elites. When George Wallace talked about those pointy-head government bureaucrats, he was killing two parakeets with one country stone. He was describing a race of people who looked down on average peopleand could do nothing well.
Voters have heard those conservative messages for a very long time.
Its easy to be a conservative pundit. In fact, its the easiest job in the world! You get to work from very clear messaging. And you get to stand opposed by a lazy, inept, careless groupa group which hasnt bothered to develop core messaging in a great many years.
Why are Democrats so bad at messaging? That reader asked a good question.
TomorrowPart 3: Wheres the rest of us? In search of the Great Liberal Message.
Blind to that persistent message: The evidence suggests that, for all our admitted brilliance, we liberals simply dont understand the way Big Messaging works. Last Monday, even our smartest, most valuable player seemed bollixed by the way the messages of Reaganism just keep on tickin. But then, our side rarely seems to knowor careabout the way we geniuses keep getting our keisters kicked by gangs of crazy tea-baggers.
What follows will be unfair in one senselets make that clear from the jump. On one level, what Steve Benen said about the RNCs new ad was completely sensibleand perfectly accurate. You see, Michael Steele is fronting a new health care adand, on one level, it doesnt make sense. But on another level, the ad makes perfect senseon the level of basic messaging.
To see the full text of the ad, click here. The ad starts off like this:
To see Steves post on the ad, click this. Again, lets be clear: On one level, Steves post makes perfect sense. His post is perfectly accurate.
Well start with that post tomorrow. After that, well scour the countrysidein search of our liberal messages.