THEY RIDE PENGUINS, DONT THEY! We puzzled hard when a new documentary got a bit slick with its ad: // link // print // previous // next //
FRIDAY, JULY 21, 2006
THEY RIDE PENGUINS, DONT THEY: We had to laugh when we saw that even Wordplay, the crossword puzzle documentary, is trying to glom off March of the Penguins. In the ad for the film in todays New York Times, the visual shows a crossword puzzle—right on the front of a large, frosty penguin. The puzzling ad is plainly designed to evoke last years ads for March of the Penguins—a monster box-office smash which produced a big pile of cold cash.
For the record, this ads-the-same paean to penguin chic really does seem to work out. Al Gores important film, An Inconvenient Truth, adopted this same approach in its ads—and even now, in its ninth week, it was the tenth-biggest film in the country on both Tuesday and Wednesday nights of this week. Of course, the connection there is a bit more clear. Gores film features a frog and a polar bear, and theyre closely related to penguins.
Do penguins really work crossword puzzles, as the Wordplay ad seems to suggest? Could be! Morgan Freeman told us every other damn thing about the deep swimmers in last summers blecch-worthy voice-over. Lets talk turkey: If penguins can do half the things Freeman said, why cant they solve puzzles too?